Welcome to robbencini.com

Welcome to robbencini.com.  We hope you enjoy your visit.

Rob’s unique brand of economic development and strategic foresight and planning practice is unlike any you are likely to experience.  Rob has the unique distinction of being both a Certified Economic Developer and an author, focusing on a wide spectrum of economic and social trends in his book “Pardon the Disruption. The Future You Never Saw Coming” (2013Wasteland Press). He is also a multiple published author of articles with an economic development, education, local government and social trend focus, largely in “The Futurist”, the official magazine of the World Future Society.

Among the distinctive plans and policies he has written, many for a former employer (Guilford County, NC, population 560,000) include a Community & Economic Development Strategic Plan, an Economic Development Plan, two evolving Economic Development policies, and a Green/Sustainability plan.  His plans take  into account new concepts in economic development outside of standard thought.    Community activism and transformation, introduction of green practices, downtown revitalization, and emphasis on highly-educated and specially-trained high-wage workforce development are all wrapped in an intense study and inclusion of economic, demographic and socionomic trends.


More recently, he was the principal author of “Triad Tomorrow”, the Comprehensive Economic Development Strategy (CEDS) for the Piedmont Triad Regional Council (NC, 12 counties, 1.6 million population. Adopted February, 2014).

Within this website you will see evidence of his different eye-opening way of looking at business, the economy and economic development.  The Comprehensive Economic Development Strategy that he wrote builds upon earlier ground-breaking thought in building stronger communities and their economics.

Take your time in browsing the site, read and respond to his blogs and feel free to contact him to discuss bringing his unique view of the world to your jurisdiction or business.

Thanks for dropping by.

Comprehensive Economic Development Strategy (CEDS) for PTRC

I was the consultant and principal author of the Comprehensive Economic Development Strategy (CEDS) for the Piedmont Triad Regional Council (NC – 12 counties, 1.6 million population)

Comprehensive Economic Development Strategy

Final Report – Adopted February 19, 2014

project logoTriad Tomorrow, the Piedmont Triad Comprehensive Economic Development Strategy (CEDS), serves as the foundational economic development element of our region’s sustainable communities planning effort, Piedmont Together. The CEDS is designed to help stakeholders form partnerships to leverage existing resources that will revitalize the communities of our region. Building on existing regional and local economic development plans, Triad Tomorrow strategies focus on supporting collaboration among local and regional stakeholders within the economic development community, private industry, educational institutions, local government, foundations and the private sector. The CEDS is a responsive and flexible five-year strategic economic development plan, designed to be easily adjusted to meet the changing needs of communities throughout the region.

The Piedmont Triad Regional Council undertook development of Triad Tomorrow as part of the statewide NC Tomorrow Initiative, which aims to create a more uniform, coordinated approach to economic development planning across our state. In this initiative, led by the North Carolina Association of Regional Councils, regional CEDS are developed by each of the 16 regional councils across the state, with the ultimate goal of combining them to create a statewide strategic plan. This CEDS will benefit communities in our region in three important ways:

  • The CEDS is to be combined with those of the other regional councils across the state, and then submitted to the Economic Development Administration (EDA) for approval. Upon approval, organizations in our region will be eligible to compete for assistance under EDA’s public works program, economic adjustment program, and many of its planning programs.
  • The CEDS highlights key priorities on which the region can work together to achieve significant results. By marshaling resources and fostering collaboration, local communities and regional organizations can make progress in these critical areas.
  • The CEDS identifies important regional interests. Communities seeking to advance projects in these identified areas can use the CEDS to demonstrate that their projects are not just of local concern, but support broader regional interests.

Triad Tomorrow outlines the region’s four priority economic development focus areas:

  1. Competitive Advantage & Leverage – Sectors of the Piedmont Triad’s regional economy vital to our economic mix which are growing or emerging, and/or unique to the region. These include market clusters, entrepreneurship support systems and our quality of life. The primary goal related to competitive advantage and leverage is to build on and improve the economic sectors that are authentic to the Piedmont Triad region.
  2. Regional Infrastructure – Fixed assets of the region including transportation, utilities, support systems, broadband and the natural environment. The primary goal related to infrastructure is to build on and improve the fixed assets of the region.
  3. Vibrant Communities – The characteristics of communities with a high quality of life, including local leadership, housing stock, and community amenities. The primary goal related to vibrant communities is to provide resources that support a high quality of life in the region.
  4. Talent – The human assets of the region, including our workforce, education and healthcare systems and access to capital. The primary goal related to talent is to invest in the region’s human assets and support systems.


What Does Moore’s Law Mean for the Rest of Society?

My article, published in the July-August, 2014 edition of The Futurist magazine, the official publication of the World Future Society.  I presented from this article at WorldFuture 2014 in Orlando, FL.



Rob Bencini Bio


Rob was born and raised in High Point, NC and earned his BS in Business Administration from UNC-Chapel Hill and MBA from East Carolina University.  His broad business background includes experience in manufacturing, sales and management, non-profit development and leadership, local government management and economic development.

He became Guilford County, NC government’s first Economic Developer, transitioning from standard economic development in business retention and recruitment to a talent-based emphasis over his career.  Individual highlights:

Certified Economic Developer (CEcD)

North Carolina Municipal/County Administration Course Alumni Association President (UNC School of Government)


Book:              “Pardon the Disruption. The Future You Never Saw                                         Coming” 2013. Wasteland Press

Articles:           The End of the Mediocre Private College

Say Goodbye to News at 6:00

Governments Confront Their Pension Deficit Disorder

What Does Moore’s Law Mean to the Rest of Society?

System of Regional Partnerships Needs a Paradigm Shift

The Last Days of the Economic Development Regional                                    Partnerships


“The Three Great Myths of Economic Development”

The Impact of Current Trends on the Future of Local                                     Government

What Does Moore’s Law Mean to the Rest of Society?

Trends in Economic Development

Plans and Policies:

“Triad Tomorrow” The Comprehensive Economic                                          Development  Strategy (CEDS) for the Piedmont Triad                                    Regional Council (12 counties; 1.6 million population).                                  Adopted February, 2014

Guilford County Economic Development Strategic Plan

Guilford County Economic Development Policy

Guilford County Green Plan